zagg.money has launched a Dussehra UPI Challenge for RuPay credit card users, according to reporting by The Tribune. The offer puts a 10X multiplier on cashback you've already accumulated.
For you, that could mean bigger rewards on UPI spends this festive season. The full rules weren't in the headline, so read the terms before you spend a rupee more.
Key takeaways
- The Tribune reports that zagg.money's Dussehra UPI Challenge is aimed at RuPay credit card users.
- The offer applies a 10X multiplier to cashback you've already accumulated.
- Caps, dates and eligibility details weren't in the headline, so check them in the app.
- Cashback only helps if you pay your card bill in full and on time.
How the Dussehra UPI Challenge works in simple terms
A challenge usually asks you to do something to qualify. Often that's a set number of UPI payments or a spending target. We don't know the exact task here, so check the offer page.
UPI is the instant payment system most Indians use every day. Some RuPay credit cards can be linked to UPI. You scan a QR code and pay. The money comes from your card's credit limit, not your bank balance.
Cashback is money returned to you on what you spend. A multiplier makes that reward bigger. So 10X means ten times the cashback you've already earned.
What it could change for your wallet
Let's use a made-up example. Say you've collected ₹150 in cashback. If the 10X multiplier applied to the full amount, you'd see ₹1,500. Most offers cap the bonus, though, so your real gain may be smaller.
| Cashback collected | After 10X (if uncapped) | Extra reward |
|---|---|---|
| ₹100 | ₹1,000 | ₹900 |
| ₹150 | ₹1,500 | ₹1,350 |
| ₹300 | ₹3,000 | ₹2,700 |
| ₹500 | ₹5,000 | ₹4,500 |
These numbers are only an illustration. They're not from the offer itself. Real caps could be far lower.
Now think about the cost side. Credit card interest often runs 3% to 4% a month if you don't pay in full. On ₹10,000 left unpaid, 3.5% is about ₹350 for one month. That can wipe out a bonus quickly.
If you carry a card balance, compare its cost with other options on our interest rates page. You can also test a repayment plan with an EMI calculator.
Who is affected
This mostly matters to people who already hold a RuPay credit card and link it to UPI. Here's how it may play out:
- Regular UPI users: you may earn more without changing how you pay.
- Festive shoppers: Dussehra spending could count toward the challenge.
- Card revolvers: if you often carry a balance, interest may cost more than any reward.
- Debit card and cash users: the offer isn't meant for you unless you own the card.
If you don't have a card yet, don't rush to get one for this. Check your eligibility first, because a rejected application can dent your credit score.
What to do now
A few quick checks will protect you from surprises:
- Read the offer terms in the app for the start date, end date and any cap.
- Confirm that your RuPay card is eligible and linked to UPI.
- Note the task you must finish, such as the number of payments.
- Set a reminder for your card due date.
- Spend only what you'd have spent anyway.
For more updates on card offers and rules, follow our news hub.
Frequently asked questions
What is the zagg.money Dussehra UPI Challenge?
According to The Tribune, it's a festive offer for RuPay credit card users. It applies a 10X multiplier on cashback they've already accumulated.
Can I use a credit card for UPI payments?
Yes, some RuPay credit cards can be linked to UPI. Payments then draw on your card's credit limit, and you repay the card bill later.
Is the 10X multiplier guaranteed on all my cashback?
We can't say, because the headline gave no caps or limits. Offers like this often have a maximum bonus, so check the terms.
BankCreds analysis
Don't let a bonus set your budget
A 10X multiplier sounds big, but it multiplies a small base. Most people collect a few hundred rupees of cashback in a month. Even uncapped, that's a bonus of a few thousand rupees at best.
Now look at the risk side. Say you spend an extra ₹15,000 to chase the offer and pay late. At about 3.5% a month, that's roughly ₹525 in interest. Late fees and tax come on top. One missed due date can erase most of the gain.
The offer helps most if you already use your card for UPI and pay in full. It helps least if you're borrowing on the card. Treat it as a small thank-you, not a reason to spend more this week.
This section is BankCreds' own assessment of what the development means for Indian borrowers and savers. It is independent commentary, not part of the source reporting above.
Sources & references
- The Tribune — originating report https://www.tribuneindia.com/news/business/zagg-money-launches-dussehra-upi-challenge-get-10x-multiplier-on-accumulated-cashback-through-rupay-credit-card/?utm
- RBI notifications and circulars — RBI rules on credit cards and UPI payments https://www.rbi.org.in/Scripts/NotificationUser.aspx
Source links are shown as plain text, not clickable links. Copy a URL into your browser to read the original report.
Editorial note & disclaimer
How this was reported. The development above is attributed to the source or sources listed. BankCreds does not independently verify a third party's reporting; where a figure or a regulatory position is stated as fact, it is either attributed or drawn from the regulator's own published material. Everything under "BankCreds analysis" is our own assessment.
Rates and figures. Interest rates, per-gram values and premium bands quoted here are indicative, move daily, and differ by borrower profile, city and lender policy. Confirm the final number with the institution before you act on it — the sanction letter or policy schedule governs, not a news report.
Not financial advice. This article is general information for an Indian audience. It is not investment, tax, credit or insurance advice, takes no account of your circumstances, and BankCreds is not a lender, broker, distributor or advisor. Consider speaking to a SEBI-registered investment adviser or a qualified professional before acting.
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