GROx (MyShubhLife) Loan App Real or Fake? Who Lends and What It Costs

Yes, GROx is real. It's the new name of the MyShubhLife app. The money is lent mostly by UGRO Capital, an RBI-registered NBFC that bought the company in March 2026. If you searched "MyShubhLife loan app real or fake", the answer is the same: real, just renamed.

Whether it's safe and right for you is a separate question. GROx now lends only to businesses with Udyam registration, not to salaried people. Before you say yes to any offer, open the Key Fact Statement (KFS). Find two things there: which lender is named, and what APR it shows.

Quick answer

• Real company: the Bengaluru team behind MyShubhLife still runs it. On Google Play the app is called "GROx - formerly MyShubhLife".
• Regulated lender: UGRO Capital appears in RBI's NBFC register. Its own website names GRO X among its digital lending apps.
• Business loans only: loans of ₹5,000 to ₹50,00,000 go to shop owners, merchants and distributors, often inside apps like PhonePe or Paytm.
• Price varies a lot: GROx quotes 18.5% to 42% a year across its pages, with an APR ceiling of 48% on Play.
• Loose ends after the rename: the old MyShubhLife website still lists a lender that has stopped working, plus older terms GROx has since replaced.

From MyShubhLife to GROx: who runs it and who lends

MyShubhLife was built by Datasigns Technologies, a Bengaluru company led by founder Monish Anand. The app now goes by GROx. Both company websites carry the line "formerly MyShubhLife", and so does the Play listing.

The owner is UGRO Capital, a listed NBFC that lends to small businesses. UGRO told the stock exchanges that it finished buying 100% of Datasigns on 18 March 2026. It had already been lending through the platform for about 15 months before that.

GROx itself doesn't lend. Its FAQ says loans are "sanctioned and disbursed by regulated lenders". Its new terms, dated April 2026, describe GROx Technologies as a technology and lending service provider for UGRO and other lenders.

GROx's current website names four lending partners:

• UGRO Capital, the parent and main lender
• MAS Financial Services, an Ahmedabad NBFC that co-lends with UGRO
• Profectus Capital, an NBFC that says UGRO owns all of it
• SIDBI, the Small Industries Development Bank of India

The older MyShubhLife website adds a fifth name, Ekagrata Finance. UGRO's filing calls it a subsidiary of Datasigns. Ekagrata's own home page now reads "no longer operational", and the latest RBI register doesn't include it. So if a loan paper names Ekagrata, ask GROx about it before you pay anyone.

Is GROx RBI registered? Checks you can do yourself

RBI doesn't license apps. It licenses lenders. So the real test has two parts: is your lender registered, and does that lender claim the app as its own? Our checks are dated 4 November 2026.

1. Find your lender's name. It shows on the offer screen, the KFS and the loan agreement.
2. Search RBI's NBFC register. Our copy covered NBFCs registered up to 30 September 2026.
3. Compare the details. UGRO Capital is serial 7893 under RBI's Mumbai office. MAS Financial is 4357 and Profectus Capital is 5630.
4. Check the lender's own website. UGRO's lending service provider page lists GRO X as an active digital lending app, with the tie-up starting on 1 April 2024. MAS and Profectus name the app on their own pages too.
5. Search RBI's directory of digital lending apps. The page timed out when we tried, so we can't confirm this one. Run it yourself.
6. Scan for red alerts. Our search found no RBI caution or penalty against UGRO Capital, and no police case against MyShubhLife or GROx. Search Sachet as well.

For more detail, see our step-by-step RBI check for lending apps.

What a GROx loan costs

GROx's pages don't agree on price. The table sets out every figure we found, with the page it came from, as of November 2026.

The Play listing gives one worked example. Borrow ₹1,00,000 for 12 months at 26% and the EMI is ₹9,553. Interest comes to ₹14,636 over the year. A 2% fee plus GST adds ₹2,360, so about ₹97,640 reaches your account, and you repay ₹1,14,636 in EMIs.

There are two catches. UGRO's own charges list shows no processing fee for GRO X, so your offer may not match that example. And paying late is costly: 36% a year in default interest, plus ₹1,250 for each bounced debit.

RBI's rules say a late penalty should be a separate penal charge, not extra interest added to the loan rate. If your KFS shows default interest, ask the lender in writing how it's worked out.

Why some people think GROx is fake

Most of the "fake" talk comes from three things, and none of them shows fraud.

• The new name. People who knew MyShubhLife may not recognise GROx. The Play developer is also still shown as Datasigns Technologies, which looks odd but fits the rebrand.
• Business-only lending. Salaried users who install the app hoping for a personal loan get turned away. One January 2026 review simply says it "provides business only".
• Rejections. A few reviewers call it fake after an automatic rejection, or because no loan came through.

There are real loose ends, though, mostly on the old MyShubhLife website:

• Ekagrata Finance still appears there as a lending partner, even though Ekagrata has stopped operating.
• Its older terms claim a right to access your contacts and reach out to them. RBI's digital lending rules bar loan apps from reading contact lists.
• The newer GROx terms from April 2026 take the opposite line: no tracing people through their contact list or call logs.
• Old press headlines there were rewritten to say GROx, even for funding news from 2021.
• It mentions one-month bullet loans, yet the Play listing puts the minimum repayment period at 3 months.

None of this makes GROx fake. It does mean you should trust the newer GROx site and your own KFS over the old pages.

What borrowers say about GROx

On 4 November 2026, Google Play showed 4.4 stars from 73.1K reviews and more than 50 lakh downloads. The app was last updated on 13 October 2026, when it switched to PAN and mobile number login.

New reviews arrive slowly, just a handful a month. Most recent ones are a word or two, like "good" or "nice".

The longer posts split both ways. On 30 October 2026 a reviewer thanked a staff member for fixing their problem in two days. In January 2026 a borrower said they were repaying a ₹22,000 loan without trouble.

Two October complaints were about failed logins. Another called it a scam because no loan was given. The developer's replies often ask people to share details through a form link and allow 7 to 10 business days.

The reviews Play shows first are old ones from 2019 and 2020. They describe a helpline nobody answered and trouble closing a loan early. We saw no bursts of copy-paste reviews, but the replies kept thanking users for choosing MyShubhLife until August 2026.

How to spot a fake GROx app, agent or call

Loan brands get copied, and a rename gives scammers an opening. These habits keep you safe:

• Install from Google Play only. The real app is "GROx - formerly MyShubhLife" from Datasigns Technologies. Never install a loan app from an APK file sent on WhatsApp or SMS.
• Expect offers inside your business app. GROx mostly reaches merchants through platforms such as PhonePe, BharatPe, Paytm, Meesho and Spice Money. A cold call offering a "GROx loan" deserves suspicion.
• Never pay to get a loan. A real lender doesn't ask for a "processing fee" or "insurance" before payout.
• Pay only the lender. GROx's collection code tells agents to take money only through the lender's virtual account or UPI links, and to give an authorised receipt. Never pay into a personal UPI ID.
• Check the agent. GROx publishes a list of authorised recovery agencies by region. Its code allows collection calls only from 7 a.m. to 7 p.m., and its fair practice code bars calling your family.
• Know the real number. GROx's contact and grievance pages give +91 9019900199. If a caller uses some other number, hang up and call this one to check.

Already shared an OTP or sent money to a fake agent? Ring 1930, the national cybercrime helpline, the same day.

What to do if something goes wrong

Follow these steps in order, and keep screenshots, dates and loan numbers at each stage.

1. Contact GROx. Ring +91 9019900199, Monday to Friday 10 a.m. to 6 p.m., or Saturday until 5 p.m. You can also email support@groxmoney.com. GROx says it replies within 7 working days.
2. Escalate. No answer, or a poor one? Email the nodal officer, Karthik Thampi, at grievance@myshubhlife.com.
3. Go to the lender. UGRO Capital's customer care is 1800-202-8476, or email customercare@ugrocapital.com. GROx's own terms say the lender stays responsible for complaints about its service partners.
4. Use the RBI Ombudsman. If the lender hasn't fixed it within 30 days, lodge a free complaint on RBI's portal, cms.rbi.org.in. Its helpline is 14448.
5. Report fraud fast. For fake agents, threats or money lost to a scammer, call 1930 or report it on the national cybercrime portal.

Our GROx customer care page keeps the phone numbers, emails and grievance officers in one place. Each is marked by where it's published.

Should you use GROx?

GROx suits some small businesses well and others not at all. It may work for:

• Shop owners and distributors with Udyam registration who already sell through a GROx partner app
• Businesses with daily or weekly takings that like small, frequent repayments
• Owners who need working capital without pledging gold or property

Look elsewhere if you're:

• Salaried and looking for a personal loan
• Unable to afford a rate near the top of the 42% range
• Likely to miss payments, given the default interest and bounce charge

For other quotes, try regulated lenders that focus on small businesses. Our FlexiLoans review, Lendingkart review and Indifi review are a good start. For ratings, pros and cons, read our full GROx review. You'll find every other lender we've rated on our reviews page.

Frequently asked questions

Is the GROx loan app real or fake?

GROx is real. It's the renamed MyShubhLife app, run by GROx Technologies in Bengaluru and owned by UGRO Capital since 18 March 2026. The app has years of Play reviews behind it and shows 4.4 stars. Real doesn't mean right for everyone, though. It now lends only to registered businesses.

Is GROx RBI registered?

GROx isn't an NBFC itself, and a loan platform doesn't need to be. The lender must be registered. Its main lender, UGRO Capital, sits in RBI's register at serial 7893. UGRO also names GRO X among its digital lending apps. MAS Financial and Profectus Capital, also named by GROx, are on the same list.

What interest rate does GROx charge?

GROx shows 18.5% to 36% a year on its products page and 24% to 42% in its FAQ. Its Play page says the APR can go as high as 48%. Fees run from 0% to 8% on the website, though UGRO's charges list shows none for GRO X. Your exact rate and fee appear in the Key Fact Statement before you sign.

What is the GROx customer care number?

GROx's contact and grievance pages give +91 9019900199. Someone should pick up between 10 a.m. and 6 p.m. Monday to Friday, and until 5 p.m. on Saturday. You can also email support@groxmoney.com. To escalate, the nodal officer Karthik Thampi takes complaints at grievance@myshubhlife.com. Be wary of numbers you find on random websites.

What if a GROx agent harasses me, or a fake caller rings?

GROx's own rules bar collectors from calling your family and limit calls to 7 a.m. to 7 p.m. If an agent threatens you, note the number and time. Complain to GROx and UGRO Capital, then to RBI's Ombudsman. Anyone asking for money upfront or to a personal UPI ID is likely a scammer, so report them on 1930.

How do I close a GROx loan early?

GROx's older FAQ says you can prepay without a penalty once half the tenure is over, though the rule can differ by loan type. Ask support for the closing amount in writing. Pay only through the lender's official link or account. Keep the closure letter, then check your credit report later to see the loan marked closed.

Can salaried people get a personal loan from GROx?

Not any more. GROx's FAQ limits loans to retailers, merchants and distributors who run a registered MSME, and it asks for an Udyam Registration Certificate. Some old MyShubhLife pages still talk about personal and micro loans, but the current app and Play listing describe business loans only. Salaried borrowers should pick a regulated personal loan app instead.

Is MyShubhLife the same as GROx?

Yes. The Play listing is titled "GROx - formerly MyShubhLife", and both company websites say the same. The developer name on Play is still Datasigns Technologies, the company UGRO Capital bought. Have an old MyShubhLife loan? Your agreement names the lender, so keep paying through that lender's official channels.

Sources: GROx website, FAQ, terms (April 2026), privacy policy, grievance, collection and DLG pages, November 2026; older MyShubhLife website pages, November 2026; the GROx app page on Google Play with its data safety section and user reviews, November 2026; UGRO Capital lending service provider page, contact page and schedule of charges, November 2026; UGRO Capital stock exchange filings of 5 and 18 March 2026; MAS Financial Services disclosure for the MyShubhLife app; Profectus Capital website, November 2026; Ekagrata Finance website, November 2026; RBI register of NBFCs, data to 30 September 2026; RBI penal charges circular and Digital Lending Directions, 2025.