SBI Card and Eternal have launched a co-branded credit card. It's called the Eternal SBI Card, as reported by Live From A Lounge. It offers discounts on Zomato, Blinkit, Bistro and District.
If you often order food or groceries on these apps, this card could trim your bills. Details like fees and reward limits matter more than the headline, so read them before you apply.
Key takeaways
- The Eternal SBI Card is a new co-branded card from SBI Card and Eternal.
- It targets discounts on Zomato, Blinkit, Bistro and District spending.
- Your savings depend on how often you use these apps.
- Check the annual fee, reward caps and interest charges first.
- A card only saves money if you pay the full bill on time.
How a co-branded credit card works
A co-branded card is made by a bank and a brand together. The bank, here SBI Card, issues the card and runs the credit. The brand, here Eternal, adds offers on its own apps.
Eternal is the company behind Zomato and Blinkit. That's why the discounts sit on those apps. You still follow the usual card rules. You get a bill each month, and you pay it by the due date.
Co-branded cards often come with welcome offers or milestone rewards too, but we don't know if this one does. The exact discount rates and fees weren't in the headline we have. Look at the card's official terms for those numbers.
What changes for you if you order online often
Here's a simple example. The numbers below are assumed, not the card's real rates. They show how to do your own sum.
| Monthly spend | Amount (₹) | Assumed discount | Saving (₹) |
|---|---|---|---|
| Food orders | 6,000 | 5% | 300 |
| Groceries | 4,000 | 5% | 200 |
| Total | 10,000 | 5% | 500 |
Over a year, that's ₹6,000 in savings. Now say the annual fee is ₹500. Your net gain would be ₹5,500. If your spend is half that, the gain shrinks fast.
Also watch for monthly caps. Many cards limit how much you can earn in one month. And don't forget that discounts only count if you pay on time. A late fee or interest charge can cost more than a month of savings.
Who is affected
The card suits people who already spend on these apps every week. Students and young workers who order often may like it. Families who buy groceries on Blinkit could gain too.
It doesn't suit people who rarely use these apps. It also doesn't suit anyone who carries a balance. Card interest is usually high, often around 3.5% a month. That wipes out small discounts quickly.
You need to meet the bank's rules to get a card. You can use our eligibility check to see where you stand.
What to do now
- Add up your last three months of spend on these apps.
- Read the fee table and reward caps on the official card page.
- Do the sum: yearly savings minus the annual fee.
- Compare it with your current card's rewards.
- Apply only if the net gain is clear.
By RBI rules, card issuers must tell you all charges up front. Ask for them in writing if anything is unclear. You can follow more card stories in our news hub.
Frequently asked questions
What is the Eternal SBI Card?
It's a co-branded credit card from SBI Card and Eternal. It's made for discounts on Zomato, Blinkit, Bistro and District.
Is the card worth it for me?
It's worth it if your yearly savings beat the annual fee. Do the sum with your own spending.
Can I use it outside these apps?
Credit cards usually work wherever cards are accepted. Rewards outside the partner apps may be lower, so check the terms.
BankCreds analysis
This launch is useful for a narrow group. If you spend under ₹3,000 a month on these apps, the savings will likely be small. A yearly fee can easily cancel them.
What it does not mean
It doesn't mean cards are free money. Brands launch these cards to keep you ordering more. The discount is a nudge to spend, not a gift.
A better plan is simple. Count what you already spend. If a card saves you money on that same spending, it's a win. If it makes you order extra, you've lost.
One more tip for this week. If you already hold an SBI Card, wait for the full terms before you add another. Each new card application leaves a mark on your credit report.
This section is BankCreds' own assessment of what the development means for Indian borrowers and savers. It is independent commentary, not part of the source reporting above.
Sources & references
- Live From A Lounge — originating report https://livefromalounge.com/sbi-card-and-eternal-launch-co-branded-eternal-sbi-card-with-discounts-on-zomato-blinkit-bistro-and-district/
- RBI Master Directions — Credit card issuers must disclose fees and charges to customers https://www.rbi.org.in/Scripts/BS_ViewMasDirections.aspx
Source links are shown as plain text, not clickable links. Copy a URL into your browser to read the original report.
Editorial note & disclaimer
How this was reported. The development above is attributed to the source or sources listed. BankCreds does not independently verify a third party's reporting; where a figure or a regulatory position is stated as fact, it is either attributed or drawn from the regulator's own published material. Everything under "BankCreds analysis" is our own assessment.
Rates and figures. Interest rates, per-gram values and premium bands quoted here are indicative, move daily, and differ by borrower profile, city and lender policy. Confirm the final number with the institution before you act on it — the sanction letter or policy schedule governs, not a news report.
Not financial advice. This article is general information for an Indian audience. It is not investment, tax, credit or insurance advice, takes no account of your circumstances, and BankCreds is not a lender, broker, distributor or advisor. Consider speaking to a SEBI-registered investment adviser or a qualified professional before acting.
Editorial policy · Fact-checking policy · Corrections policy · Our authors · About BankCreds · Contact us
Spotted an error? Corrections are published, not quietly edited — write to us via the contact page and see our corrections policy.